If you’ve read our article on how to use Pinterest to promote your blog, then you’ll have seen me talking about Tailwind. Using the Tailwind Pinterest scheduler for marketing is a huge reason why our traffic has improved so much in such a short amount of time.
The hardest thing for bloggers is getting their content seen by the right people.
Luckily for us, Tailwind is a scheduling tool for Pinterest that when used properly, helps us to find high-quality content and bring traffic to our website even when we’re sleeping.
How to Use Tailwind for Pinterest Marketing
Tailwind is by far the best Pinterest scheduler. The beauty of it is that it has lots of fantastic features which, not only automate your Pinterest activity, but also give you access to Pinterest communities to tap into.
Below I’ve listed all the best features and provided step-by-step tutorials for each one.
1. Scheduling Pins on Pinterest
One of the hardest parts of posting on social media, is knowing when the best time to post is, and annoyingly there is conflicting results everywhere you look.
You can look in your Pinterest analytics if you have a business account, and browse through audience insights, but it still doesn’t really tell you the best time to post.
The beauty of using the Tailwind Pinterest scheduler is that the smart scheduler does all this for you.
It works by analysing your audience’s activity, and calculates the optimal time for you to post based on when your audience is most active.
It creates a few time-slots to start with, then the more you use Tailwind, more suggested time-slots will become available for you.
Whenever you schedule a post, the pin will automatically be queued and posted at the times within the smart scheduler, so you don’t have to worry about scheduling them either!
However, if there are specific times that you would like to post your pins at, you have the option to add in your own time-slots in the ‘Your Schedule’ section of the Publisher.
The time-slots are all colour coded so it’s really easy to see what your schedule looks like.
Green blocks represent the time-slots currently in smart scheduler, and the white blocks with a green dashed line around them represent time-slots which Tailwind recommend you add in. Again, these are based on your audience insights.
To add in your own personal time-slot, simply click the blue ‘Add Time Slot’ button, and use the slide bar to choose your time.
Once you’ve created a personalised time slot, it will be displayed in the schedule as a grey block.
2. Tailwind Pinterest Scheduling Extension
You might be thinking that using Tailwind for Pinterest sounds great, but sounds like more time and effort than it’s worth.
The truth is though, although it takes a bit of time to schedule your pins, the great thing is that you can dedicate an hour or so to doing it once a week, and then Tailwind automates the rest for you.
Whether you would prefer to bulk upload to Pinterest once a week, or 15 minutes or so a day, the Tailwind extension will make this a lot easier.
Once you’ve downloaded the extension, you can click on the icon next to the search bar on your browser. Then directly schedule pins from your feed. Easy peasy!
As you select which pins you want to schedule, they will be added to the bottom of your web-page, then just click ‘Go Schedule’.
Here, you can choose to add the pins to one board, or choose different boards for each pin. You can also change the pin descriptions and title to optimise it more. Then, Tailwind will automatically add it to your queue.
3. Smart Loop
The Smart Loop feature in Tailwind is a fantastic tool you can use to boost traffic to your website.
Obviously if you post an article once but never pay attention to it ever again, hardly anyone will see it. You need to be re-posting your old content just as much as your new stuff.
This feature allows you to basically loop your own articles, so that you don’t have to worry about constantly re-scheduling your old blog posts.
You can create multiple smart loops and label them whatever you want, which is useful if you blog about different topics.
When you create a loop, you have the choice of two different kinds of Loops, Evergreen or Seasonal. Evergreen loops are great for content which would be useful to your audience all year round. Whereas seasonal loops should be used for articles which only apply to certain parts of the year. For example, Easter or Christmas related articles.
Smart Loop Features
You can then name your board, select which default boards you’d like the articles to be pinned to, and choose how often you want the smart loop to post your articles.
It’s a really useful feature on the Tailwind Pinterest scheduler because once you’ve set the smart loop up, everything is completely automated.
Tailwind gives you the option to pause your loop as well. Perhaps you’ve noticed a drop in the number of re-pins from a certain topic on your website. Maybe your audience is getting tired of seeing the same old pins from you.
All you need to do is pause that particular smart loop for a while, then re-start it when you’re ready.
You can also add your new articles to the smart loop straight away, when uploading pins to your schedule from the draft view.
When uploading a new pin, you have the option to ‘Add to Smart Loop’ below the pin description box.
Click the button and choose which smart loop to add it to.
The issue with using social media to promote your blog, is finding fresh, high-quality content, and getting it seen. Not just getting it seen, getting it seen by the right people.
Using Tailwind for Pinterest will give you complete access to thousands of people from your specific niche. Just think of the potential amount of traffic that could direct to your website. Or how many new customers you could be targeting.
This feature is known as Tailwind Tribes. You should use Tribes to the best of your ability because it will make a big difference to your monthly unique viewers.
You can access Tribes from your side tool bar on Tailwind, the icon looks like three little people.
The Tribes page is divided into 3 sections, Your Tribes, Find a Tribe, and Insights.
By clicking on ‘Find a Tribe’ you can search for Tribes, either using keywords or selecting any of the popular categories displayed on the search page.
Joining a Tribe
There are so many Tribes out there to choose from. The top-ranking tribes will be displayed at the top of the search results. Here you’ll be able to see how active the tribes are, and how many members each tribe has.
Each tribe will have a set of rules you must follow as a member of the tribe. Obviously, there are requirements to only post related content to the tribe, but also there is often a 2:1 re-pin ratio.
This means that for every pin you post to the tribe, you must share at least 2 pins in return.
In general, 80% of your content on Pinterest should be other people’s pins. If you only post your own content you will be penalised by Pinterest. So, tribes are a great place to get this content!
The tribes feed works similarly to your draft view. Meaning it’s easy to schedule pins to whichever board the pin fits from here.
Another piece of advice is to try and join tribes from narrow niches. For example, if your blog is specifically related to hikes around the world, then try and find hiking tribes. Avoid using all 5 of your free tribes for general travel tribes.
In the Tribe Insights section, you can see which of your tribes are generating the most pin-shares. Then you can determine which tribes are performing better and post your articles more to these tribes.
If you find that one of your tribes isn’t performing well, maybe consider leaving the tribe and joining a different one.
5. Tailwind Analytics
Although Pinterest analytics provides you with pin insights, I find it easier to read off the Tailwind insights.
You can view all the most important analytics here, like profile performance, pin insights, and board insights.
The important thing you should pay attention to from your profile performance, is how many pin shares you receive. The number at the top displays the last 7 days, but you can search for analytics from longer time periods as well.
Try to keep track of your pin shares so you can track your improvements and see how using the Tailwind Pinterest scheduler will benefit you.
Pin and Board Insights
Pay attention to your pin and board insights in particular. As this will give you a really good idea of which content performs the best.
For example, I can see that our top performing board at the moment is our Budget Travel Tips Board. Therefore, we can predict that if we actively share budget travel pins, they’re likely to do well.
You can do the same with the Pin Inspector, and create articles that are similar to your best performing pins.
Tailwind’s Insight feature is really easy to use and analyse and you should keep track of it weekly. Tailoring your content production to fit with your best performing pins and boards will make a huge difference to your monthly unique viewers. And in turn, blog traffic!
There are plenty more features on Tailwind, such as the ability to pin from Instagram. But the 5 features above are the tools you should be actively using for Pinterest marketing.
I’m not saying you need to spend hours on Tailwind because you really don’t. Set yourself 30 mins/1 hour a week where you schedule enough pins to last the whole week. As long as you pin to tribes and smart loops you’ll notice a massive improvement in your engagement and blog traffic!
Just bare in mind that it’s really important for you to create high quality images and optimise your pins. This is just as important as using Tailwind. You can use Canva to create pins easily. Or maybe consider using your own images and editing them using thesephoto editing apps and software.
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One of the founders of People of the Planet. Psychology graduate, digital marketer, and lover of travel and exploring new places!
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